A new name revealed!

By Thursday December 17th, 2015General

So here we are again, last time we talked about our new beginning. How Project Tilt has changed and will change in the coming months for the Steam release. Last time we said we were gonna change the name of the game, but we didn’t actually share the new name. This time we’re going to dive deep into the subject and actually announce what the game is going to be called in the future! HYPED? We are!

Remember this?

Remember this?

Project Tilt

In the beginning there was Project Tilt, and there was a reason for that. It was a name that we came up with that told players the game was a work in progress and it was going to evolve over time. Tilt was also an easy name to remember, but the main reason why we chose it was because in Brazil the word Tilt is used to refer to something that broke or has stopped working. This definition of the word came from pinball tables, when you tilted them they stopped working and the word TILT would light up indicating this state. In the game robots were trying to break each other, trying to make each other “Tilt”. But this is not a very common use of the word outside of our country nowadays, so in the end the name loses part of its meaning.


A new name? Why?

Ok, so we decided to change it. Let’s start by explaining a bit better why we felt the need to do so at all. As we said in the last post, Project Tilt was always a “project” name. We came up with it very early on so we could better explain what we were making and also have something to call our game. We didn’t put much thought behind choosing this name, because we just wanted to share it with people and see what the reaction was, we didn’t even have a plan for the story of the game yet. Although we know some of you really like the name, we ultimately felt that we shouldn’t keep using a project name until the end.

First of all it’s a very bad thing to have PROJECT in your name because it denotes a sentiment of something that’s still being made, still in its infancy – not ready. For instance, Kinect was called Project Natal (a placeholder name like ours) before it had a real name, so people would have something to call it but at the same time know that it wasn’t ready yet.

Another thing is, nothing in the game actually Tilts. A lot of games nowadays, especially mobile games, use the accelerometer in some mechanics, in which the players has to “tilt” the phone to play. When we showed our game, we actually had people saying things like: “oh yeah, I can see this thing tilting” as if we were going to add some tilting mechanic to the game at some point.

“Tilting” also means “choking”, or getting so nervous you can’t make decisions properly. This term is very often used in Poker or other competitive games. We actually thought this would be a cool meaning we could utilize, since our game is so frantic like the robots are not thinking. We had lots of cool ideas using the word “tilt” or “tilt mode”, but after some research we realized the term is too intrinsic to poker already.

If you search Tilt or Tilt Game or Play Tilt you’ll find a bunch of poker games or other media that are not related to our genre, which could be kinda confusing. So, in terms of SEO, the word Tilt is not an easy one to work with. We would have trouble building more web presence with it.

We also know that by changing our name we are actually making our current Google results “irrelevant”, so that also defeats the point. The thing is we don’t have so many pages, we still don’t have a proper game website (only a company one), and even though we have many articles about the game spread around the web, we can still redirect all our old links to new ones.

So we wanted to move on and choose a final name, a name that fits, that seems like ready for primetime, a name that people could connect with, an unique name that people would easily find out there.

So we’ve chosen…


What is a Holodrive? Holodrive is a Holographic computer made by Holocorp, designed to be an interface of communication between you and your robotic best friend, Dummy!

Do you know the machine that you use to open Holopacks? That’s your alpha Holodrive! The Holodrive is your holographical storage drive, everything regarding your Dummy robot is kept safe in this personal device. Whenever you open your Album to check your collection of customization stickers and your performance indicators you’re actually accessing the Holodrive’s interface. All this data is stored there so whenever your Dummy explodes in battle you can safely rematerialize it and keep destroying your opponents.

But how and why did we choose this name? I’m going to tell you something… It wasn’t easy coming up with it. As we developed the game during the past three years, the thought of changing the name never left our minds. We knew we had to do it sooner rather than later, but it was never a priority. Now we feel that the time is right for the game to be reborn as Holodrive.

One of the main things we had to do in order to find the name we liked was coming up with a backstory of the game. What are the character motivations, what’s the world they live in like, who is the robot you control, who made it and things like that. This has not only guided us in finding the name, but also helped us in the shaping of our new environment art (coming in the Steam version). Now we know why things are where they are, who put them there are why are the robots (Dummys) fighting all the time!

So, when are we going to change the name? What is going to change for you who’s playing on the web? For now, nothing. We will change the name of the game alongside the launch of the Steam version!

Signup for the Beta

Steam? Good news!

And speaking of Steam we have some good news!

Now that we’ve announced the new name we can start sending keys for you, our most hardcore players, to try the game on Steam before its release!

All you have to do is click here and fill the form with your real e-mail! If you’re one of the lucky players, you’ll receive a Beta key to play Holodrive before everyone and will help us shape the game to be the best it can before the official release! Remember that keys are limited, so hurry up and register!



Author elamhut

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